For this log, I decided to publish in a YouTube format.

For some people, video simply has a lower barrier to entry than reading long-form text. That alone felt like a good enough reason to try. This project is about momentum, learning in public, and reducing friction — not optimizing for perfection.

That said, I don’t think this log benefits from being turned into an AI-generated slideshow of still images. That approach feels more like filler than signal. Instead, I’d rather step in myself as the presenter and let the content carry through reasoning, pacing, and presence.

🎥 Prefer video? Watch the narrated Build in Public log on YouTube.

Being on camera (even if it’s uncomfortable)

I’m not particularly camera-comfortable.

At the same time, I’ve always found it natural to stand in front of a camera and explain things. There’s something about that process that scratches my teacher’s itch — breaking ideas down, thinking out loud, and bringing someone along in the reasoning.

Alongside that sits a quieter curiosity about influencer work. It’s an area I know very little about, but one I’m interested in understanding by actually doing, rather than theorizing from the outside.

A short detour: avatars and Heygen

My updated avatar in Heygen became a small detour in this flow. The idea was to see if I could elevate my blog-to-YouTube pipeline to the next level, both visually and in terms of production.

Heygen impressed me six months ago, and it was genuinely fun to return to it. No matter what I end up building long-term, I’m confident about one thing: Heygen will remain part of my creative toolbox.

Back to the core

Now it’s time to let this thread go and return to Klarapaket.

The experiment was valuable, educational, and fun — but focus needs to return to what I’m actually building right now. The log continues, the format has evolved, and the next steps are clearer than before.

Onward.